Everything about Johnnie Walker Blue Label Ultra
Everything about Johnnie Walker Blue Label Ultra
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Inside our quest for the lightest bottle achievable, we took our vision to some group of professional glassmakers. Exploring shapes and glassblowing strategies to minimise glass utilization without having compromising sturdiness.
Diageo is a worldwide chief in beverage alcohol with An excellent selection of manufacturers throughout spirits and beer categories.
Johnnie Walker’s 5 years of exploration and progress have intended the expertise attained is being applied throughout the choice of Diageo products and solutions.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle is developed by adopting a examination-and-understand design, coming up with and Discovering with no limitation and imagining what the way forward for lightweight luxury packaging could convey.
We hope that our discoveries should have a beneficial impression inside the wider business and enable find new prospects for lighter, reduced carbon packaging options.”
From peaty whisky to fruity whisky, lean on our expert insights to find the complete variety and character of various whisky flavours.
We hope that our discoveries can have a constructive impact within the wider market and enable find out new alternatives for lighter, lower carbon packaging alternate options.”
Johnnie Walker Blue Label Ultra would be the brand’s lightest 70cl Scotch whisky glass bottle up to now and also to the most beneficial from the brand name’s know-how and research, the entire world’s lightest 70cl Scotch whisky glass bottle2 . The design can take Daring strides and dares to experiment with a recognised paradigm of luxury.
With much less than 888 bottles unveiled globally, Just about every bottle is independently numbered and presented inside a luxurious collector’s circumstance.
“We didn’t know very well what we ended up heading to be able to achieve after we got down to drive the boundaries of luxurious, and The end result is something which numerous said wouldn't be achievable.
The complex difficulties that lightweighting offers led us to incorporate several design and style and production requirements that we couldn't have envisaged At the beginning of our journey; from the prerequisite of the tear drop form which We have now moulded to nonetheless mimic the enduring sq. kind of Johnnie Walker bottles, into the addition of a protective cage to permit to get a round foundation, and the hand-producing and filling of each and every person bottle to stop damages in production.
Diageo has submitted filings to possess its granted United kingdom Patent No. GB2616831 B endorsed as licensable of right within the UKIPO patent sign up, and interested functions are invited to ask for a standard royalty cost-free, non-special licence from Diageo.
“As opposed to maintain this new know-how near our upper body, we’re psyched to offer a royalty-free licence to our granted UK patent to the entire world.
The expose of Johnnie Walker Blue Label Ultra indicators the brand name’s dedication to innovation, with hopes that the ground-breaking design could encourage the greater deluxe, lightweight, and reduced-carbon whisky bottles of tomorrow.
This is a one particular-off bottle for now illustrating the artwork in the possible, being a design experiment johnnie walker blue label ultra and redefining light-weight as luxurious. We're going to continue on to use these learnings across the broader Diageo variety.
Dr. Walker sought out liquids from distilleries including Oban, Brora and Royal Lochnagar, in addition to a variety of ghost whiskies, first manufactured in distilleries that have since closed.
Johnnie Walker got down to progress the spirits market by experimenting with lightweight glass for its luxurious whiskies, influenced from the development to 'delicate' as an alternative to 'major' luxurious. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.